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The Willard Program

Meet Willard

For a Limited Time, Purchase A Custom Timepiece and Get 50% Off A Second Strap

Our new custom watch program that lets you build your very own Shinola watch.

Named for Willard Bixby - one of the founders of the iconic 1920s shoe polish brand from whom we inherited our name, The Willard Program allows you to choose a case style and watch strap to build a Shinola watch that looks and feels tailored to you.

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